In the dynamic realm where technology intersects with tourism, Arctur stands as a beacon of innovation and leadership. As a privately owned High-Performance Computing (HPC) Competence Centre, Arctur is not just a service provider but a catalyst for digital and technological advancements, notably recognized at both national and EU levels.

At its core, Arctur is more than a technological powerhouse; it's a methodology and key technology provider, propelling tourism's digital transformation. Arctur's impact is felt through its groundbreaking contribution, utilizing advanced technology to measure the impact of tourism at destination levels, working seamlessly with national statistics and strategic data. The focus on Small and Medium Enterprises (SMEs) is clear, with tailor-made tools and solutions for SME data management and digitalization.

Collaborating with Europeana, Arctur has elevated projects with rich audiovisual and 3D content, breathing life into tangible and intangible heritage across diverse European cultural communities. Beyond technology, Arctur actively engages in capacity building, supporting the digital transformation of cultural heritage institutions and fostering community engagement.

Arctur's commitment extends to the Tourism 4.0 Heritage+ project, a visionary initiative to pass on cultural heritage in the digital, mixed-reality era. Underpinning this is the profound belief that "Our heritage makes us what we are," inspiring emerging technologies tailored for new generations already immersed in a mixed reality world. This initiative ensures the preservation of cultural roots in the face of an evolving world, offering innovative tourist experiences using advanced technologies such as Augmented Reality, 3D scanning, and Simulated Reconstruction.

As leaders in shaping the Industrial Transition Pathway focused on tourism, Arctur actively participates in online workshops and European forums, steering the green and digital transformation of Europe’s tourism industry. Arctur's involvement with the Slovenian Tourism Board highlights its dedication to promoting sustainable tourism, aligning with initiatives like the Green Scheme of Tourism.

Proposing an open-ended roadmap to Heritage+ within the Tourism 4.0 initiative, Arctur envisions a journey from analog cultural heritage to digital transformation. This roadmap, outlined in a user-friendly chart, serves as a guiding logic for all actors in the cultural heritage sphere. Arctur's role extends beyond technology; it empowers SMEs, especially in the cultural and tourism sectors. With a keen eye on broader policy objectives like the Green Deal and Industry 5.0, Arctur actively seeks private and public partnerships, positioning itself as a leader in technology innovation and data-driven methodologies.

In essence, Arctur is not just navigating the future; it's steering the course of a digital revolution in tourism, providing the necessary tools, content, and capacity building for a tech-infused tomorrow.