The IEA, ARCTUR and TheFutureCats are thrilled to announce an exciting series of online workshops this May and June 2025 as part of the Web3Tour Programme, aimed at empowering tourism and heritage professionals with the tools and knowledge needed for a sustainable, innovative future.

The series kicks off with the Mini Open Greening of the Value Chain Event on May 13, 2025, at 15:00 CET (online). This dynamic lecture will explore how cultural tourism businesses can embrace Environmental, Social, and Governance (ESG) principles to build more sustainable and resilient operations. Through real-world examples and cutting-edge innovations in Web 3.0 and blockchain, participants will gain actionable strategies to reduce environmental impact, foster community engagement, and promote transparent governance.

Register here.

On May 14, 2025, at 15:00 CET , the focus will shift to digital transformation with the Mini Open Digitalization Event. Designed to strengthen the digital capacity of tourism professionals, this session will explore the transformative potential of Web 3.0, blockchain, and NFTs in cultural tourism. Participants will learn how emerging technologies are reshaping cultural heritage management and opening up new possibilities for sustainable tourism.

Register here.

Building on the momentum, the Mini Open Entrepreneurship and Professional Development Event will take place on May 29, 2025, at 15:00 CET. This interactive training will offer practical insights from leading experts in business, innovation, and entrepreneurship. Attendees will explore the core principles of entrepreneurship, craft effective business strategies, develop marketing plans, and master financial management techniques — essential skills for launching or scaling a cultural tourism business in a rapidly evolving market.

Register here.

Finally, the series concludes with the Mini Open Metaverse Event on June 3, 2025, at 15:00 CET. This accessible training will introduce participants to the fundamentals of virtual worlds and avatars, offering hands-on guidance for building immersive experiences and engaging effectively in the Metaverse. The session will demystify how virtual environments are created and provide practical strategies for establishing a strong presence in online communities.

Register here.

Each event in the Web3Tour Mini Open Series offers a unique opportunity to gain forward-thinking insights, actionable tools, and real-world knowledge to thrive in the future of cultural tourism. Whether you're focused on sustainability, digital innovation, entrepreneurship, or the Metaverse, these workshops are designed to prepare you for the next era of travel and heritage experiences.

Join us and lead the shift toward a greener, smarter, and more connected tourism industry!