ARCTUR presented Web3Tour at the Days of Slovene Tourism 2024 in Laško

The Days of Slovene Tourism 2024, held in Laško, once again brought together key stakeholders, innovators, tourism professionals, and organizations dedicated to shaping the future of Slovenian tourism. As one of the most important national tourism events, the gathering served as a dynamic platform for sharing best practices, exploring new trends, and strengthening collaboration across the sector.

Among the organizations actively contributing to the event was ARCTUR, a leading Slovenian provider of advanced digital solutions and innovation support, particularly recognized for its strong engagement in tourism digitalization and sustainable development.

ARCTUR at the Event: A Stand Focused on Innovation

ARCTUR was involved in a dedicated stand at the event, where visitors had the opportunity to learn more about the organization’s ongoing initiatives and its role in supporting tourism transformation through technology.

The stand attracted interest from tourism professionals, entrepreneurs, destination representatives, and other stakeholders eager to explore how digital tools and Web3 technologies can contribute to a more sustainable and competitive tourism ecosystem.

Presenting Web3Tour: A New Accelerator for Sustainable Cultural Tourism

A highlight of ARCTUR’s presence was the presentation of the Web3Tour project, an ambitious initiative focused on Web 3.0 innovation in sustainable cultural tourism. Web3Tour aims to empower tourism SMEs and professionals with the knowledge, tools, and support needed to adopt advanced technologies such as blockchain, metaverse applications, and new digital business models.

During the event, ARCTUR presented the project’s mission and shared insights into how Web3Tour supports cultural tourism stakeholders in adapting to modern digital demands while aligning with sustainability goals.

Promoting the Web3Tour Accelerator Programme

A central message delivered at ARCTUR’s stand was the introduction of the Web3Tour Accelerator Programme, designed to help tourism and cultural tourism SMEs develop and scale innovative ideas. The Accelerator offers structured training, mentoring, and capacity-building opportunities that support participants in developing more future-proof and sustainable tourism services.

Visitors were encouraged to explore the programme’s benefits, including skill development in digital transformation, entrepreneurship, and green transition strategies.

Inviting Stakeholders to Join the Initiative

ARCTUR actively invited visitors at the stand to engage with Web3Tour and consider joining the programme. The invitation was open to tourism SMEs, cultural heritage professionals, destination managers, and innovators interested in applying emerging digital technologies in real-world tourism settings.

By connecting directly with event attendees, ARCTUR helped raise awareness of Web3Tour’s opportunities and created an important link between the project and Slovenia’s wider tourism community.

Strengthening Slovenia’s Tourism Future Through Digital Transformation

ARCTUR’s participation in the Days of Slovene Tourism 2024 demonstrated its commitment to driving innovation and supporting tourism stakeholders through practical digital solutions. By promoting Web3Tour and the Accelerator Programme, ARCTUR contributed to a broader conversation about how Slovenia can remain competitive, resilient, and sustainable in a rapidly changing tourism landscape.