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Web3Tour at the Centre: A Project Driving Europe’s Twin Transition

The event opened with remarks by Jedrt Mikelj (Arctur), followed by a project presentation from Eirini Papadopoulou (Lead Partner), who highlighted the project’s mission: supporting SMEs in adopting Web 3.0 tools, blockchain applications, data spaces, and green transition principles.
The presentation emphasised Web3Tour’s strategic alignment with the European Green Deal, the EU Transition Pathway for Tourism, and the Digital Decade 2030, as detailed in the official deliverable.

A round table moderated by Urška Starc Peceny (Arctur / Tourism 4.0 Lead) brought together experts Dolores Ordóñez, Alexandru Stan, and Eirini Papadopoulou. Their discussion focused on how data, digital heritage, and Web3 mechanisms can reshape European tourism into a more resilient and people-centred sector.

Heristate — Winner of the Web3Tour Accelerator Demo Day

A key highlight of the event was the dedicated presentation of Heristate (Slovenia), the official winner of the Web3Tour Accelerator Demo Day.
Represented by Dr. Maja Jerala, Heristate demonstrated how its Web3-enabled cultural commerce platform uses tools such as:

• NFT-based authenticity verification
• Smart contracts
• Tokenised heritage funding
• Immersive storytelling and digital cultural badges

Heristate stands as a flagship success story of the Web3Tour Accelerator, showing how a small cultural tourism enterprise can scale innovation through mentorship, training, and cross-border collaboration provided by the project.

Best Practices from Across Europe

Alongside the Web3Tour Accelerator success story, the event also featured short insights from four European SMEs known for innovative work in sustainability, accessibility, and regenerative tourism:

• Zlatna Greda Ltd. (Croatia) – Ecotourism and environmental education within the Amazon of Europe region.
• Accessible Romania by Sano Touring – Romania’s only fully accessible travel agency, developing tools like Audara for accessibility mapping.
• WheelTribe.eu (Belgium) – A community-based accessible tourism platform preparing an AI-driven trip planner.
• YouSea Institute & Maristra (Slovenia) – Sea Oasis Piran, combining marine conservation, underwater exploration, and regenerative tourism.

These examples served to show the broader European landscape of innovation, complementing—but not overshadowing—the core achievements of Web3Tour.

Reflecting on Two Years of Collaboration

In closing, Eirini Papadopoulou emphasised that the project’s true legacy lies in the ecosystem it created:
a community of empowered SMEs, cross-border partnerships, and shared knowledge that will continue to drive Europe’s digital and green transition in cultural tourism.

With Web3Tour coming to an end, the consortium celebrates a transformative journey that demonstrated how creativity, digital innovation, and sustainability can jointly build a smarter and more inclusive tourism future.

We are happy to invite you to the Web3Tour Final Event, a high-profile transnational platform celebrating innovation, collaboration, and impact in the Sustainable Cultural tourism x Web3 space.

This event marks the culmination of the Creative Europe project, Web3Tour, bringing together forward-thinking SMEs, innovators, and stakeholders from across Europe.

What to Expect

• Showcase of Innovation – Selected SMEs will present their groundbreaking Web3 solutions, gaining visibility and recognition at the European level.
• Strategic Collaboration – In partnership with the T4T platform, we are co-curating content, hosting a joint webinar, and expanding reach to shared audiences.
• Success Story presentations – SMEs that will apply will have the opportunity to present on stage, showcasing best practices and driving cross-project collaboration.
• Networking & Knowledge Exchange – Connect with key players in the Web3 ecosystem, discover synergies, and explore new opportunities for growth and impact.

Are you an SME and would like to share your success story? 

Apply here.

Save the Date

Online via ZOOM
20th October at 14:00 CET

Register Now  https://us06web.zoom.us/meeting/register/4jE6qg2PSJe_3lPOdZD0HA 

Are you a professional eager to lead the charge in applying Web3.0 technologies within the Sustainable Cultural Tourism (SCT) sector? The Web3Tour project invites you to a specialized online event designed just for you: the Web3Tour Train-the-Trainers Workshop.

This initiative aims to cultivate a robust network of Master Trainers across Europe. Our mission is to equip you with the advanced knowledge and crucial educational competencies needed to mentor the next generation of professionals, thereby fortifying the entire SCT ecosystem.

Why is this workshop for you?

This workshop offers a unique opportunity for innovation intermediaries, academic staff, TTO professionals, consultants, and leaders within travel and tourism organizations to:

• Gain a Deeper Understanding: Explore critical topics such as the Metaverse, Digitalization, Greening of the Value Chain, and Entrepreneurship through sessions led by leading industry experts.
• Master Training Methodologies: Beyond just what to teach, you'll learn how to effectively deliver this knowledge to diverse, multidisciplinary audiences.
• Expand Your Network: Connect with a pan-European community of innovators and leaders shaping the future of tourism and technology.
• Obtain a Certification of Attendance: Enhance your professional standing on mastering as a trainer in this groundbreaking field.

Event Details:

• Date: Wednesday, October 1, 2025
• Time: 14:00 - 16:00 CET
• Platform: Online via Zoom
• Cost: Free of charge

Agenda at a Glance:

• 14:00 – 14:30: Entrepreneurship & Professional Development
• 14:30 – 15:00: Digitalization
• 15:00 – 15:30: Metaverse
• 15:30 – 16:00: Greening of the Value Chain

This isn't just a workshop; it's your chance to be at the forefront of the digital transformation in cultural tourism.

Reserve your complimentary place now! Spaces are limited to ensure a high-quality, interactive experience.

Click Here to Register - https://forms.gle/SNnvAgueYhoffrGq9

We are confident that your participation will significantly contribute to your personal growth and the advancement of the organizations you represent.

The series kicks off with the Mini Open Greening of the Value Chain Event on May 13, 2025, at 15:00 CET (online). This dynamic lecture will explore how cultural tourism businesses can embrace Environmental, Social, and Governance (ESG) principles to build more sustainable and resilient operations. Through real-world examples and cutting-edge innovations in Web 3.0 and blockchain, participants will gain actionable strategies to reduce environmental impact, foster community engagement, and promote transparent governance.

Register here.

On May 14, 2025, at 15:00 CET , the focus will shift to digital transformation with the Mini Open Digitalization Event. Designed to strengthen the digital capacity of tourism professionals, this session will explore the transformative potential of Web 3.0, blockchain, and NFTs in cultural tourism. Participants will learn how emerging technologies are reshaping cultural heritage management and opening up new possibilities for sustainable tourism.

Register here.

Building on the momentum, the Mini Open Entrepreneurship and Professional Development Event will take place on May 29, 2025, at 15:00 CET. This interactive training will offer practical insights from leading experts in business, innovation, and entrepreneurship. Attendees will explore the core principles of entrepreneurship, craft effective business strategies, develop marketing plans, and master financial management techniques — essential skills for launching or scaling a cultural tourism business in a rapidly evolving market.

Register here.

Finally, the series concludes with the Mini Open Metaverse Event on June 3, 2025, at 15:00 CET. This accessible training will introduce participants to the fundamentals of virtual worlds and avatars, offering hands-on guidance for building immersive experiences and engaging effectively in the Metaverse. The session will demystify how virtual environments are created and provide practical strategies for establishing a strong presence in online communities.

Register here.

Each event in the Web3Tour Mini Open Series offers a unique opportunity to gain forward-thinking insights, actionable tools, and real-world knowledge to thrive in the future of cultural tourism. Whether you're focused on sustainability, digital innovation, entrepreneurship, or the Metaverse, these workshops are designed to prepare you for the next era of travel and heritage experiences.

Join us and lead the shift toward a greener, smarter, and more connected tourism industry!